Laura M. Herman
  Tasks:   Apply consumer data analytics to answer: “How can we test new bedding brands without risk on the floor at Macy’s while attracting the millennial customer?”  Analyzed brand popularity across 8 social media platforms   Collected qualitative data from millennial consumers   Cross-referenced popularity with prices   Results:   Generated cohesive bedding marketing plan for Macy's social media platforms   Provided data-informed brand suggestions   Presented ketch and layout for a technology-laden in-store pop-up 

Macy's Consumer Insights

  Tasks:   Apply consumer data analytics to answer: “How can we test new bedding brands without risk on the floor at Macy’s while attracting the millennial customer?”  Analyzed brand popularity across 8 social media platforms   Collected qualitative data from millennial consumers   Cross-referenced popularity with prices   Results:   Generated cohesive bedding marketing plan for Macy's social media platforms   Provided data-informed brand suggestions   Presented ketch and layout for a technology-laden in-store pop-up 

Tasks:

Apply consumer data analytics to answer: “How can we test new bedding brands without risk on the floor at Macy’s while attracting the millennial customer?”

Analyzed brand popularity across 8 social media platforms 

Collected qualitative data from millennial consumers

Cross-referenced popularity with prices

Results:

Generated cohesive bedding marketing plan for Macy's social media platforms 

Provided data-informed brand suggestions 

Presented ketch and layout for a technology-laden in-store pop-up 

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